Successful blogging for accountancy firms 2019
Regularly posting interesting and relevant articles (aka blogs) should be the cornerstone of the marketing for most smaller accountancy practices.
Posting blogs regularly delivers many marketing benefits including:
- Boosting traffic to your website from prospects. This is because Google loves regular new content and writing on issues relevant to your prospects means you will rank higher on the searches they make.
- Ensuring you have interesting material to share on LinkedIn, Twitter and other social media you use.
- Helping you stand out as an authoritative and informed advisor by helping you demonstrate, not simply assert, your insights.
But often it goes wrong – why?
- Coming up with the ideas and finding time to write punchy blogs quickly gets pushed aside from daily life because of the pressures of chargeable time.
- The topics and content end up the same as everyone else. Instead of standing out, you end up looking the same.
- Too little time is spent on the all-important promotion of the blog – it remains a hidden gem.
On the webinar we will be tackling these problems with plenty of handy and practical tips to ensure you and your firm have a successful blogging programme up and running this autumn,including:
- The sort of blogs that will deliver the maximum impact for your Google rankings and what you need to include.
- How to keep coming up with great blog ideas (that don’t require tons of work or research).
- Creating an editorial calendar and getting a blogging programme working smoothly at your practice.
- Turning blogs into clients: what steps you need to take to ensure every blog is a hard-working business developer for your firm.
This webinar is particularly for…
- Partners in smaller and mid-sized accountancy firms, especially those looking to grow their practice
- Others involved in marketing at smaller accountancy practices
- It is particularly relevant to those that have tried blogging, but found it too time-consuming or who struggled with coming up with ideas (as we’ll be dealing with how to make it quick and painless)
This webinar is led by…
Tim Prizeman started his career in senior communications roles at various large accountancy firms (hands up if you recognise Touche Ross, Arthur Andersen and Binder Hamlyn).
He has advised numerous large, mid-sized and small accountancy practices on business development and public relations issues over the past 30 years.
Tim is a director with award-winning reputation builders Kelso Consulting and author of the book The Thought Leadership Manual.
Ketan Gajjar works as Group Sales Director with Initor Global, a leading Accounting Outsourcing Services Company.
He brings a wealth of experience in the outsourcing industry and helps accounting firms improve ROI.